Coffee to Go

By Dima Je

Bold yellow Cyrillic text with playful coffee cup icons by Dima Je

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Menu design with playful illustrations by Dima Je for Coffee to Go

Coffee to Go cup with cake slices on slate against orange background

Stacked black coffee cups with playful yellow designs and 'Coffee to Go' text by Dima Je

Coffee to Go pattern by Dima Je with skateboards, coffee cups, and ice cream

Illustration by Dima Je of whimsical characters riding bikes, holding coffee cups with speech bubbles.

Cartoon characters on bikes holding coffee, yellow and white on black, by Dima Je

Illustration by Dima Je of characters on bicycles holding coffee, with speech bubbles in Cyrillic script

Overview

The name 'Coffee to Go' is as direct as it gets for this cafe in Chelyabinsk, Russia. However, it's the branding and secondary elements that add depth and personality that make it iconic.

So, what do a ninja, an ice-cream, a pirate, a woman, a polar bear, a crocodile, and a slug alien have in common while riding a bicycle? As Dima explains, "We came up with the funny characters riding a tandem bicycle and drinking coffee as they go. Though the general customers of the coffee shop are students and young people aged from 16 to 25, we would like to show that we're open to everyone. The characters are very different, but they are united by the love for the coffee on the go."

I feel it's such a playful and unique approach. The colours are bold, the patterns and application interesting and the typography strong. There is truly nothing not to like about brand.

Creative's Bio

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Branding and Identity

Coffee to Go

By Dima Je

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