About Looks Like Good Design

For the love of design.

Looks Like Good Design is an ongoing conversation about the craft we love. It's a place to explore, discover and celebrate great work from emerging artists, established studios and the odd left-field project that makes you lean over and say, 'Woah'.

This site believes that design is for everyone. That great work balances form and function, but also tells a story you can feel. We keep the tone open and light, because when one project hits the mark, we all get a little better.

Paul Holstein Paul Holstein in a striped shirt and polka dot apron duplicated in a row.

LLGD is built around design inspiration, showcasing the work of real people engaged in thoughtful, creative projects.

For me, it’s about sharing projects with a clear point of view. Work that’s imaginative, technically on-point, and that reminds me why I fell in love with design in the first place.

I’m Paul Holstein. I took over LLGD in 2020 from Jonas Kamber, who started the site in 2012 with Jaap Grolleman.

A little about me.

I am based in Brisbane, Australia, where I run a small studio called Brandrally and a company called Nice Aprons. The latter started as a personal project born from my love of food and the struggle to find a nice apron.

At heart, I just care about design. It's all I've ever known and all I've ever wanted to do. I love the process and sharing it with others.

Say Hello

The Dad Chapter

When I took over the site in 2020 with big plans. I told my wife I’d have time to keep my creative work flowing while being a stay-at-home dad. Turns out, life had other plans.

Running a two businesses and our daughter’s early health challenges parked the site for a while. Many, many late nights and too much coffee later, I rebuilt everything from the code up and relaunched it in 2025.

It took a while, but it is definitely worth it.

 Family - Hanging out.
 Family with Bronte.
 Family with Bronte.

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