HeforShe By DIA

HeforShe branding by DIA with pink and black geometric patterns

HeforShe branding by DIA with intersecting black and pink arrows

DIA's HeforShe pins with black and pink gender equality symbol

HeforShe posters by DIA featuring quotes and images of notable figures on a pink background

HeforShe branded fabric with pink and black geometric pattern by DIA

HeforShe branding by DIA with black and white text on violence against women

Pink and brown patterned scarf from DIA's HeforShe project

DIA's HeforShe branding with intersecting pink and white arrows in a book spread

DIA's HeforShe event tickets with bold magenta and white geometric patterns

Overall, the identity communicates with shared masculine and feminine sensibilities. The typography is bold, but thoughtful while the colors are powerful, warm and energetic.

DIA

Overview

Every good cause deserves good design. The New York-based agency DIA created the identity for HeForShe.

HeForShe is a global solidarity movement initiated by UN Women, inviting men and boys to actively support gender equality and advocate for the rights of women and girls.

The brand mark features a symbolic integration of the traditional male and female symbols, merging them to create a unified emblem. This design choice represents the solidarity between genders in the pursuit of equality.

Interestingly, the primary colour used, a vibrant magenta, was developed in collaboration with the Pantone Colour Institute. The resulting colour chosen was to express the passion and excitement of the movement.

HeforShe By DIA

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