Waldo Trommler Paints Brand Identity

By Reynolds & Reyner

Green Waldo Trommler Paints can labeled FLOOR by Reynolds & Reyner

Waldo Trommler Paints cans labeled Base, Floor, Facade by Reynolds & Reyner

Waldo Trommler Paints branding by Reynolds & Reyner with colorful stationery and text like 'Art is not what you see'

Waldo Trommler Paints can with detailed branding and product information

Waldo Trommler Paints branding by Reynolds & Reyner with pastel stationery and bold text

Waldo Trommler Paints branded paint cans with bold ceiling text by Reynolds & Reyner

Colorful business cards for Waldo Trommler Paints by Reynolds & Reyner

Colorful boxes with 'wtp' and paint tool illustrations by Reynolds & Reyner

Colorful stack of Waldo Trommler Paints packaging by Reynolds & Reyner

Overview

This brand is vibrant and approachable, making it hard to overlook.

The brief was refreshingly honest: "We must stand out!" and that it does! This solution delivers on that promise without overworking an idea or trying too hard.

The nice thing about this brand is that it doesn't settle for a corporate colour palette. It isn't limited to just one colour. Instead, its colour system is as diverse as the paint colours it creates. This brand can reinvent itself time and time again, while maintaining its core identity. A lovely brand.

Creative's Bio

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Branding and Identity

Waldo Trommler Paints Brand Identity

By Reynolds & Reyner

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