Look Upstairs Brand Identity

By Luis Coderque

Overview

Witty, tidy and playful.

Inspired by the works of Escher, Australian Luis Coderque has developed one mighty identity for Look Upstairs. Built around a single Escher quote, the whole system plays with perception, language and logic in a way that feels both meta and playful. It's perfectly put together and is lovely, cohesive and neat.

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