Air Max Day is when sneaker lovers around the world rally to celebrate Nike’s most iconic Air Max sneakers. For the Shanghai edition, Rosie built an experience that was as immersive as it was unforgettable.
Take in this the centrepiece! An oversized, steel-framed Nike sneaker box with transparent walls, lined with glowing rows of air bubbles that showcased rare Air Max models.
"The aim was to showcase the history of Nike’s iconic Air Max by engaging sneaker lovers in interactive and innovative events".
It's a great celebration of sneaker culture. Just levels of wow and cool.
