i-Thrive Healthspan Clinic Brand Identity By Holman/Design®

Overview

Design that feels fit for purpose.

i-Thrive is a UK healthspan clinic. What’s a healthspan clinic? I had to look that one up too. It’s about the years you stay healthy and functional, not just how long you live. i-Thrive offers science-based diagnostics with sports medicine, combined with coaching in fitness, nutrition and behaviour.

Holman\Design® handled the identity. The result is strong and consistent. It feels as fit as the clinic it represents.

The mark is simple but clever. An i and T locked together to form an arrow, pointing to growth and forward motion. Paired with geometric type that speaks to science and hints at the fit-tech world.

In my world, gradients in brands are usually a red flag, well, a graduated white to red flag – often a fallback when the logo can’t stand on its own. But here the coral red blend adds the right touch of tech and energy. Coral alone can veer trendy, but in this case it lands well. Fresh, confident and a neat fit for a clinic built around long-term health.

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i-Thrive Healthspan Clinic Brand Identity By Holman/Design®

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