Here Yoga Brand Identity By Motherbird

Overview

Here is some beautiful branding.

The name 'Here' is deceptively simple, grounded in the quiet strength of presence. It's one of those perfect fits; subtle yet anchoring, inviting mindfulness and a reminder to live in the now.

From that central point of view they have successful managed to build an identity around a language first approach. Letting the words, tone and cues play a central role in the brand's expression. There is intention through each brand touchpoint that echo the ethos of being present.

From this central idea, they've built an identity around a language-first approach, letting words, tone and cues play the central role in the brand's expression. Each touchpoint is intentional, echoing the ethos of being present.

It’s refreshing to see branding that isn’t trying to be loud or trend-forward. It's clever, balanced, calm, genuine and lasting.

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Branding and Identity

Here Yoga Brand Identity By Motherbird

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