Hook Line & Sinker Identity

By Jason Wright

Hook Line & Sinker branding with Graphic Standards book, stamps, and stationery by Jason Wright

Hook Line & Sinker Identity by Jason Wright in Branding and Identity

Hook Line & Sinker business cards with navy blue accents and bold typography

Hook Line & Sinker branding on fishing rod packaging by Jason Wright

Hook Line & Sinker branding by Jason Wright, featuring packaging for fly fishing gear.

Overview

From the get-go, it’s clear this isn’t your average tackle box treatment. It's ... catchy.

Hook Line & Sinker is a high-end fishing gear brand out of Kansas City.

Clean typography, subtle nods to fishing culture and the packaging that feels more boutique than bait shop. There’s restraint in the details but the packaging is on-point.

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Branding and Identity

Hook Line & Sinker Identity

By Jason Wright

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