Hemslöjden

By Snask

Colorful illustrations of crafting tools by Snask for Hemslöjden

Hemslöjden business cards by Snask with colorful tools pattern

Hemslöjden branding by Snask with colorful graphics and typography

Snask Hemslöjden branding with colorful pattern rolls and poster

Snask Hemslöjden wrapping paper with colorful floral and leaf patterns

Hemslöjden branding materials including stationery and packaging by Snask

Letter H composed of colorful woven materials by Snask for Hemslöjden

Overview

Snask’s identity for Hemslöjden (the National Association of Swedish Handicraft Societies) is a vibrant celebration of making things by hand.

The Stockholm-based studio took on the challenge of uniting over 90 regional societies and 13,000 members under one cohesive visual language, and they did it with their signature flair: tactile, playful and all heart.

This is a well-met brand to brief. From the dimensional 'H' that feels like it was chiselled to form, to colour choice, to the organic applications of texture says everything. It's a clever modernisation of the association, done without losing sight of who they are and the people and crafts they represent.

Creative's Bio

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Branding and Identity

Hemslöjden

By Snask

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