Ugly Xmas Rashie

By Jackie Dujardin

Children in colorful Christmas-themed rashies splashing water, designed by Jackie Dujardin

Ugly Christmas Rashie by Jackie Dujardin, featuring festive swimwear in various settings

Overview

Koalas, Cockatoos and Cancer Prevention

If you're not from Australia, this one might’ve flown under the radar, but it's one of my personal favourites (Paul here) and I have quite a few of these.

About two in three Australians will be diagnosed with skin cancer at some point in their lives, so sun safety is a serious matter here. We grew up with the Slip, Slop, Slap campaign from the '80s (slip on a shirt, slop on sunscreen, slap on a hat), a jingle that every aussie of my generation knows by heart.

The Ugly Xmas Rashie is a clever Aussie twist on the northern hemisphere’s Ugly Christmas Jumper. It's a UPF50+ long-sleeve rash vest decked out in festive Australiana. Launched in 2015 by Rumble Creative & Media for Cancer Council Queensland, it's become a summer staple, with all profits going toward cancer prevention, research and surf safety.

Each year brings fresh artwork. In 2016, Brisbane designer Jackie Dujardin stepped in with limited-edition koala and cockatoo prints that added a bright, playful tone to the campaign. This even caught the attention of high-profile fans like Hugh Jackman and Chris Hemsworth.

Credits:
Agency: Rumble Creative & Media
Client: Cancer Council Queensland
Copywriter: Wayne Smith
UXR Concept + Kangaroo Design: Gin Poppelwell
Studio Photography: Jesse Smith
Lifestyle Photography: Jade Stephens

Creative's Bio

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Ugly Xmas Rashie

By Jackie Dujardin

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