Space Florida

By Dean West

Astronaut and children building sandcastles on a beach by Dean West, Space Florida

Overview

Out of this world.

This photographic campaign by Dean West for Space Florida is part of the larger ‘Vacationauts’ initiative, which is known as the first dedicated space tourism campaign. The aim is to boost tourism to Florida by making space part of the holiday experience.

If you’re not familiar with Dean West’s work, here’s a quick intro. Originally from Brisbane and now based in Miami Beach, Dean is known for his hyper-real clarity and flawless technical execution, both in-camera and in-post.

Though what makes his work so recognisable is his cinematic composition. Each image feels like a film still where everything is carefully planned and full of intent.

His storytelling is compelling, so it’s worth bookmarking his site or giving him a follow.