This is a wonderful illustrative series by Geraldine Sy that feels unmistakably her.
The gentle digital compositions have a handmade quality, featuring simplified figures and soft, blended colour palettes that stay bright and breezy, incorporating sun corals, leafy greens and the rich blues of a clear sky. This work is warm, story-driven and refreshingly human.
What truly lifts this series is that you can feel Gerri's genuine belief in the project. This isn’t just another commission. It’s work that resonates with her values and that connection is evident.
“I really loved working on this book because I wholeheartedly agree with its message. It is about what we can do to reduce the environmental damage caused by fashion while still having a great sense of style. Fast fashion production is one of the worst polluters of the planet, from wasting so much water and increasing global carbon emissions, to filling landfills to the brim.”
This work feels good, does good and looks good.
