Callebaut By Ingrid Picanyol

Callebaut package design by Ingrid Picanyol showing two pastel boxes in a cardboard holder

Topographic map with contour lines of mountainous region by Ingrid Picanyol

Callebaut package design by Ingrid Picanyol with collaborator credits and seminar label

Ingrid Picanyol's Callebaut package design with map-themed cubes

Callebaut package design by Ingrid Picanyol with topographic patterns and chestnuts

Callebaut package design by Ingrid Picanyol, featuring a light blue box with text 'Marrania 21%'

Callebaut package with Ingrid Picanyol's pearl-coated chocolates spilling from blue box

Ingrid Picanyol's Callebaut package design with rows of green rectangular boxes

Ingrid Picanyol's Callebaut package with map design and pearl-like chocolates

Overview

From sea to sweet: A taste of place.

For the 2014 Callebaut Ambassadors’ Seminar in Barcelona, Ingrid Picanyol teamed up with pastry chef Josep Maria Ribé to create a limited-edition gift.

They created a series of four boxes of chocolate dragees, each representing a different landscape that defines the region: sea, mountain, city, and countryside. In itself, that is a lovely approach, but there’s one more clever part. The size of each box corresponds to the actual percentage that each environment occupies around Barcelona: 21% sea, 30% mountain, 6% city, and 43% countryside.

It's these thoughtful little considerations, the layers of design that makes this project special. Its tactile, visual and a perfect topographic introduction to Barcelona.

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Callebaut By Ingrid Picanyol

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