Branding with a Hangover

By Joshua M. Smith

Black and white illustration of a skull with text by Joshua M. Smith

Illustration of a wolf with stylized text by Joshua M. Smith

Illustration by Joshua M. Smith of a snarling tiger with text 'FUCK HELVETICA USE COMIC SANS'

Wolf head design with textual elements by Joshua M. Smith

Helmet illustration with phrases like 'Darkside Outlaws' and 'Purveyor of Sin' by Joshua M. Smith

Wolf silhouette with text 'Warming by the fires of bridges burnt' by Joshua M. Smith

Illustration of an anchor with text: 'I am not a sailor but hipsters eat this up' by Joshua M. Smith

Project Information

These brands are all punchline and no pitch.

Created by the wildly talented Joshua M. Smith, an illustrator from Orlando, Florida. This series is a chaotically perfect love letter to graphic design with zero client, zero brief and zero chill.

Joshua:
“This is a exploration of that hipster style, but rednecked up with a hangover. No goal was in mind, just wanted to some funny shit and go balls to the wall.”

100% Mission accomplished. From moustachioed mayhem to bourbon-fuelled bravado, these branded illustrations don't sell a thing, but deliver everything in personality. Just good, unfiltered fun from a designer who clearly knows his craft.

Creative's Bio

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Branding with a Hangover

By Joshua M. Smith

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