Beckett Simonon Set Design By Andrés Calderón & Nicholas Hurtado

Laser cutting cardboard next to sketches and a paper model, Beckett Simonon Set Design

Cardboard set design pieces by Andrés Calderón & Nicholas Hurtado for Beckett Simonon project

Beckett Simonon set design by Calderón & Hurtado with shoes, sewing machine, and tools

Beckett Simonon Set Design by Calderón and Hurtado, cardboard models of a typewriter

Beckett Simonon set design with shoes, pastel objects by Andrés Calderón & Nicholas Hurtado

Beckett Simonon set design by Andrés Calderón & Nicholas Hurtado, featuring office props and setup

Blue shoes and pink set design by Andrés Calderón & Nicholas Hurtado

Beckett Simonon set design prototypes with sketches and models

Overview

Build a whole world from paper, let the hero product take the spotlight, while keeping the craftsmanship understated. This is the essence of a great campaign and is pure craft.

This set design is everything you could hope for regarding detail and execution. It's hard to fathom the careful planning and hours dedicated to putting together this concept. This work is a tribute not only to Andres and Nicholas but also to the client for believing in the process.

Everything on this set is crafted from paper or cardboard, except the leather shoes which are the only real objects present.

The tagline: "Inspired by the classics. Crafted for a new breed of gentleman" is perfectly on point.