BANG Condoms

By WUNDERBAR

BANG Condoms packaging by WUNDERBAR featuring bold pink bullet graphics

BANG Condoms by WUNDERBAR, black packaging with pink highlights and visible text

WUNDERBAR's BANG Condoms packaging in yellow, pink, cyan, and black

BANG Condoms by WUNDERBAR package with bold pink bullet illustrations

BANG Condoms package with iconic action figure and 'Make Love Like War'

Overview

A condom asked for a brand with a double entendre, so we gave it to them.

“Don’t make war. Make love like war,” clearly communicates the brand’s positioning, and is straight shooting wit from the crew at Wunderbar.

As far as positioning and identity, this one is the goods and it talks tough.

Wunderbar:
“Our challenge was to create the true men’s condoms. We wanted men to feel like real warriors when they buy them. Condoms are their bullets, packages are their clips and sex is their battlefield.”

Creating a brand with impact and punch has its challenges. and these guys has proven they are a weapon at having their message come across. Having said all this though, it might be a touch too strong given the age of consent and conquest. Having a 100 Cartridges case next to your bed (even if it just part of advertising), might be sending out some serious mercenary vibes – Perhaps that's even the point.

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BANG Condoms

By WUNDERBAR

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